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MARKETING

From influencers to flavors, here are the tactics tobacco executives have used to get you.

Big tobacco markets to teens to replace their dying customers.

U.S. Department of Health and Human Services. Let’s Make the Next Generation Tobacco-Free: Your Guide to the 50th Anniversary Surgeon General’s Report on Smoking and Health. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2014 [accessed 2015 Oct 19].

Menthol flavors make smoking cigarettes easier.

Hersey JC, Ng SW, Nonnemaker JM, et al. Are Menthol Cigarettes a Starter Product for Youth? Nicotine & Tobacco Research. 2006;8:403-413

Tobacco companies make nearly $7,000 for every tobacco death.

http://www.tobaccoatlas.org/news/the-tobaccoatlas-finds-industry-tactics-are-creating-a-future-ofmissed-opportunity-to-improve-global-health-wealth-andequality/

Incidents in pg-13 movies has climbed to historically high levels.

www.cdc.gov/tobacco/data_statistics/fact_sheets/youth_data/movies/index.htm [accessed 2020 May 9]

“we don’t smoke that s***. We just sell it.”

Actual quote from a tobacco executive

Thames TV, First Tuesday, Tobacco Wars, 1992, 2 June.

R.J. Reynolds report, “Young Adult Smokers: Strategies and Opportunities”. February 29, 1984. Bates No. 501928462-8550

Johnston ME, Daniel HG, Levy CJ. Myron Johnston, Young Smokers Prevalence, Trends, Implications, and Related Demographic Trends. 1981 March 31; 2001 October 16. Philip Morris Records.

Big tobacco spends over
$8billion dollars a year marketing cigarettes in the u.S.

Federal Trade Commission. Federal Trade Commission Cigarette Report for 2015. Washington: Federal Trade Commission, 2017

U.S. Department of Health and Human Services. E-Cigarette Use Among Youth and Young Adults. A Report of the Surgeon General. Atlanta, GA: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, National Center for Chronic Disease Prevention and Health Promotion, Office on Smoking and Health, 2016.

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